When you decide to begin a direct mail marketing campaign, it is important to understand the laws regulations that govern the industry. Federal mail laws, for instance, cover the collection, use and disclosure of consumer information. In addition, some states have laws that regulate direct mail marketing. To avoid violating any laws, it is important to learn the rules that are specific to your state. Also, keep in mind that the Direct Mail Marketing Association has created the Mail Preference Service, a voluntary program to help consumers manage their direct mail preferences.
As a result, companies that use e-mail and direct mail to communicate with consumers may be subject to new privacy laws and regulations. These laws can make it difficult for new companies to get in front of potential customers. They can also increase the cost of reaching consumers and reduce response rates. This is why the Direct Mail Marketing Association is advocating for new laws that will ensure the privacy of consumer information.
The Federal Trade Commission (FTC) has a list of laws and regulations that pertain to direct mail advertising. Direct mail marketers should follow these laws to protect US citizens from unfair advertising. If they violate these laws, they may be subject to legal action. The FTC is responsible for upholding the law and protecting consumers.
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